The New London-Waterford Speedbowl opened on April 15, 1951 as a 1/3 mile crushed blue stone oval race track. Its ownership group, The New London-Waterford Speedbowl, Inc., was composed of 6 local businessmen. The original headlining division were Modified stock cars, called Sportsmen Stocks at the time. The first event winner was Bob Swift. After 3 weeks of operation, the dust created during green flag segments of racing became a nuisance to spectators. The track closed for about a month and re-opened as an asphalt oval, which it remains today.
Our reputation is our legacy. That means we show up, we represent your brand with integrity, and we treat your investment like it’s our own—because at the end of the day, our kids are watching how we do business.
Whether you’re looking for brand exposure, customer hospitality, or authentic community connection, we’ll work with you to make it count. Because in a family business, nothing gets half-assed.
