We all know racing is a team sport and without the assistance of your crew, family, and sponsors you’d not be successful in racing. Generally at the end of the year you take your crew to the banquet or out to dinner, you take your family on a well-deserved vacation and you visit your sponsors with an appreciation award. These are all wonderful things to do for those you have established relationships with, but what do you do to assist in generating new relationship to assist you in increasing your success?
This question is asked over and over by racers usually in the form of how I get sponsors. It is the age old question that has no single answer...Read More